Camp and RV - Expertise in Retailing

Expertise in Retailing:
We have an extensive background in helping both the manufacturer and the retailer with their areas of need. Distribution Strategies: One of the decisions that makes or breaks a company is related to distribution. How does a company get their products out to market. Do they build their own warehousing? Do they outsource the warehousing to another company? Self Distribution Strategies: Is it better for you to set up your own distribution? Do you lease or buy your own trucking? What warehousing size do you need? Do you need refrigeration? More and more questions need to be answered for a company to decide on setting up self distribution. Wholesaler and Distributor Selections: What key wholesalers and distributors are good for my business? What parameters do they require for new companies? Is there a spoils policy needed? Do my goods needs to be guaranteed? We can answer these and other types of questions you will need for your efforts. In our territory creation area, we will note all of the key wholesalers and distributors you may want to target. Distributor Management: We will show you the best practices relating to distributor management. We will let you know what to look for in both good and bad performing companies. Our study is quite extensive and will be catered specifically for your needs Marketing Strategies: We can help you in your marketing planning strategies. We can address subjects just like the ones below. Product Marketing: What are the traditional marketing 'best practices' for your industry? What would be the expectations for your marketing team. Who should you hire? All these questions and more can be answered with our reports. Potential Marketing Partners: What are some key marketing partners you can look at? Who makes sense for your business? What about sponsorships? Do they make sense? We will come up with logical suggestions on who would be good to go with. Direct Marketing: Do you need to market straight to your customer? Do you need to know the right trades to look for? Do you need to create a catalog or website? We will let you know direct marketing strategies are best for your marketing efforts. Also, we let you know who the key trade magazines and associations to go with. Trade Show Marketing: We will show you the key trade shows that are appropriate for your needs. We have exhibited at many of these shows in the past, so we have personal experience. To even help save costs, we can suggest potential non competing exhibiting partners. Ethnic Marketing: Between Hispanic Marketing, Asian Marketing and African American Marketing, there's a lot of business to have if the right plans are in place. We will show you where the population bases are, what works best with each population and what marketing partners/media outlets are ideal to go with. Media Selections: What is the best way to advertise your product? Is it radio? Or print? Or Television? Or even something newer such as the internet or video gaming? We can show you the typical costs and returns expected for each medium. Our partner, Planet X TV, can set up TV and Print Promotions for you directly. Product Rack and Section Development: How do you want to show your product in the stores? Are you creating your own sections or racks? We can help you both create and source a series of rack or section proposals. Section Designs: To go one step further, do you want to show your customers the best way to merchandise your product? We can create specific design plans for you to show to your customers. These could include rack designs in a store floor plan or layout. Product Point of Sale Materials: Do you need help with P.O.S. materials such as signage, shelf tags, posters, static clings, buttons and other items? We can set you up with the right designers and manufacturers to get these created. Schematics and Plan-o-grams: As part of your sales efforts, we can create specific plan-o-grams for your products. These could include company specific racks or sections or suggested placement schematics for key customers.